With this deck of cards the U.S. Playing Card Co. has decided to establish a partnership with the Alzheimer's Association to raise awareness of this very serious disease, fatal and incurable. This standard deck of cards from the back purple, back on the face dell'astuccio important information. The Bicycle and the Alzheimer's Association will donate $ 0.15 each pack sold to help the search. Participate in this magical fundraiser. The cards, poker size, they have the usual quality of the Bicycle.